My inspiration of the week comes from Jessica Mah,co-founder and CEO of , inDinero.com a platform that allows businesses to track their finances online. The slogan at the bottom of the indinero.com website reads, ” Say hello to inDinero and goodbye to accounting! “
What were 2 of the biggest hurdles you came across while trying to launch InDinero and how did you overcome these hurdles ?
The two biggest hurdles we had were 1) convincing investors that it was a problem worth solving, and 2) figuring out how business owners would use our product. We first thought we’d be an easier-to-use accounting solution, but quickly found out from business owners that they didn’t want that — they were instead looking for a better way to have insights into the finances behind their business, and that complex accounting reports aren’t the best solution. By solving this problem for a few thousand business owners, we were able to convince investors that it was a problem worth solving.
From day one what was one thing that InDinero did to keep its ears open to users and their questions / concerns ?
A lot of startups are great at listening to customer concerns via email, their blog, or twitter, but few of them actually visit their customers in-person. For the first few months that we were in business, I’d visit dozens of our clients at their offices, and watch them use the product first-hand. There was no better way to learn about their problems!
What is InDinero doing today to keep its users happy ?
We’re doing more than ever on customer service — we have live-chat, a toll-free phone number, and multiple people replying to customers even through the weekend. We’re also working on a 1YR gathering for our customers, scheduled for July.
I understand that InDinero receives many ( or loads actually ) of product feature requests ; how does InDinero choose which requests to fill and which requests to decline ?
We have what’s called a “product thesis” — three things that we’re focused on building, and we see if feature requests fit into the thesis. For example, our top thesis is to “help businesses become more profitable” — and thus, any requests related to “payroll” or “invoicing” will be postponed to a later date. We also write about our top user requests every Friday on our blog. (blog.inDinero.com)
You and your team keep the InDinero customers happy, so how do you keep the InDinero team happy ？
There are a lot of simple ways to keep the team happy: give them the autonomy to do what they want to do, be transparent about the direction we’re taking the company, and take the team out on fancy outings 😛 (we’re headed to Vegas this week!)
Jessica’s blog, Mah Meet’s World , is highly entertaining, documenting her life as a young CEO. If you are looking for inspiration, I know I always am, I highly suggest you take a look at Jessica’s blog and keep your eye on this girl.