Tag Archives: business english tutor

Flirt on that Interview like it’s Your First Hot Date!

Do you want to know why you’re screwing up your first date, I mean interview?  OK, so the headline was created to catch your attention. It must have worked because you’re here. Let’s add some fun and spice to one of my favorite topics – Job Interviews.

There is one key interview preparation tool that many professionals overlook. Not only does this tool allow you to see whether or not the company really is a good fit for you; this tool also helps you to get to know about your new company even before the interview.

What is this hugely powerful overlooked tool?

– The company’s website

what’s so powerful about the company’s website? Let’s think of your interview as a first date, shall we? ; )

The company’s website is the key to their heart, only if (like in a relationships) you handle it with care. No manipulation! That will get your butt kicked, whether figuratively or literally, out the door.
OK, so ready to prepare for your 1st date? Let’s go! 
I’m going to write this as if you are a man preparing for a first date with a woman who is your dream woman. OK, so here we go, your first date with your dream woman: code for dream job. 

Let’s just start with this: If by browsing through your company’s dating profile (company website) you can tell in your heart that you are not a match made in heaven, then you’ll want to reconsider the 1st date. With that said, let’s get right into it.

Here are 3 things that you are going to look for on the company’s website and exactly how to use them to wow your interviewer.

What To Research: Home Page

What is the company’s image? Do you agree with their image? Does it turn you on or does it make you want to gag? It’s likely that the company will expect you to mesh with them and to some extent match up with the image they have created in some way. Do your images work together?

How to Use It:

What will you wear on the interview that will show that your image and the company’s image are complimentary? Furthermore, what attitude will you bring to the interview that will be complimentary to what the company has already created? How will you embody the characteristics that will fuel you to perform your respective role in the company with excellence unlike any that the company has seen before?

What To Research: About Us

In their About Us section how do they describe themselves? What do they like to be known for? What do they like to be referred to as?

A woman wants a man who backs up what she’s proud of. If a woman describes herself as honest she is proud of that quality and it is important for her to find a man who is also very honest. In other words, she wants to amp up the honesty in her life.

Likewise, if a company describe themselves as innovative, they want to amp up the innovation in their company.

How to Use It:

Seeing that innovation is something that the company values, you’ll want to highlight how you would like to amp up that innovation in their company. How will your unique skill set contribute to the amping up of their company’s increasingly innovative operations?

What to Research: Who they’re looking for

Knowing who your potential company is looking for will drastically increase your chances of receiving a job offer. In fact, if you’re smart, are the right fit, and you do your research before the interview; finding out who your future employer is looking for will practically guarantee that you receive a job offer.

Where do you find what they’re looking for?

  • Mission and Values
  • Letter from the CEO

These are all common places where the company often states directly who they’re looking for.

How easy is that!

Here’s an example from BASF.

How To Use It:

Now you know what to highlight on your interview. This is the perfect spot to find your What 3 words. In this case it would be 4 words. Asking yourself what 4 words do I want my interviewer to remember me by will give you clarity and allow you to make a powerful impression. You won’t be wondering what the interviewer thinks about you after the interview, you will know because you’ve intentionally set 4 words in mind and conveyed those 4 words throughout your interview.

If you go to the interview without visiting the company website, you go without doing your homework and it will show plain and simple. Studying and understanding the company through their website is an essential step in landing the job. It works for many professionals including my clients. In fact, heading to the company website has really given my clients confidence, ease and peace before, during and after the interview. Most importantly, they get the job!

Look for the 3 things above on the company website and use your knowledge of the company to impress the interviewer and land your perfect fit job.

Warning: If you stick with me you may start loving interviews. Think of it as a hot first date. Let’s do this!

Love, Mia Salituro

If you need a private coach to get you through your specific challenges and obstacles in landing your dream job, feel free to shot me an email to see if you may be a good fit for my interview coaching.

One question that everyone reading this probably has is, Is landing the job offer guaranteed when I coach with you? The answer is yes,YES! When you invest in coaching with me you receive a  100% satisfaction guarantee. Your job offer is guaranteed.

Thus far my clients have a 100% success rate. I pray that those good results continue and multiply.

Let’s keep making our dreams come true! I’m here to support you.

Love, Mia Salituro


How I used Marie Forleo’s “hustle time” to gain prospect interest in 1 hour

Marie Forleo recently posted a video sharing her advice on how to prevent a business dry spell. Marie points out that some business owners sit back and ‘coast’ when business is going well, assuming that business will keep coming. When business slows down, these coasters wonder what went wrong.

To prevent your business from slowing down Marie recommends “blocking out at least one hour of hustle time each week to connect with dream clients who you really want to work with.”

On November 13th I put hustle time into practice. From 7:30 – 8:30 pm I got back in touch with previous clients  & “wanting to work with mes.” Within one hour, I already had one prospect showing interest. Within 24 hours I had two additional prospects.

Combining Marie’s hustle time and my experience here is what I recommend:

Send a personal email to previous clients / prospects

Include these elements

  • Why you’re emailing them. Be honest and specific – I’m getting in touch with previous clients to let them know that I am looking to take on new clients this week. I only have room for 5 new clients, so I wanted to give everyone a heads up.
  • News & updates. Let them know you’ve still got it going on – Share your recent partnership, new service, big client, client success story etc.
  • Ask about their business / professional life . Show your interest and concern. Ask: Are you enjoying your new position? How’s the shop going?
  • Call to action – Tell the receiver exactly what steps they need to take now if they want to be one of the 5 to work with you. Make this call to action short, sweet and simple.

For me, this one hour of hustle time yielded results. Try it out yourself! I’d love to hear your results. Leave me a comment and let me know how you spent your hour and what magic followed shortly after.

This lady knows how to impress at an interview – Meet Elaine.

I just created a new page titled ‘SUCCESS STORIES.’The excitement of seeing my clients grow and achieve their goals makes me so proud that I just can’t help but to share their stories with you.

You can find Elaine’s story on the SUCCESS STORIES page, but like a proud younger sister, I also couldn’t resist posting Elaine’s story on my front page.

Enjoy! And Elaine, you rock! Elaine is definitely a sponge, soaking up all the information that I give her and using it to better herself and her work.

This woman went from dreading interviews to knocking the socks off of her interviewer.

Meet my lovely Shanghainese client and savvy HR professional, Elaine.

Originally, I contacted Mia to improve my oral English, but after our consultation chat and an interview role play, I discovered that with Mia I would be learning much more. Not only is Mia a good English teacher, but most importantly she is a very helpful career mentor especially in the areas of interview guidance, career advancement and communication skills.

My goal was to land a position with BASF,the world’s leading chemical company.

I told Mia that the job interviews I had attended previously were not successful due to my lack of self – confidence. With Mia’s re identification, my weaknesses transitioned to my strengths. For example, potential employers were always concerned that I only had experience working for small-middle sized companies. Mia turned this perceived weakness into a strength by outlining the multiple skills sets that I developed while working for these companies and the high stress tolerance that I have developed thanks to these positions.

Mia focused on what I could do for the potential employer. With this root concern, she provided me with systematic interview questions and identified my strengths that were directly related to the job position.

After our course, Mia sent me a follow – up letter, videos and other initiative resources which helped me evaluate my situation, enrich myself and most importantly gain the confidence to land my dream job.

I’m not sure if I could have passed the three rounds of interviews without Mia’s help. With Mia’s help I passed the three rounds of interviews and landed the position with BASF. I would have still chosen Mia even if many other options were available because her value is guaranteed.

I believe Mia can help more people fulfill their goals with her expertise, enthusiasm and dream.

Employees are the Face of Your Business

During my two visits this week to Costa Coffee in People’s Square , Karen Russell’s post, Every employee is a PR person really came to life for me. Although I had visited the same venue on each of my trips, my two visits left me with starkly contrasting impressions.

During my first visit, after ordering an espresso and a slice of pie, I decided to use the restroom to wash my hands. I told one of the employees that I was using the restroom and not to throw away my espresso. After I came back, the same employee handed me a new cup of espresso, explaining that my original cup may have cooled down while I was away. Needless to say, Costa Coffee was looking at a happy customer. This particular employee went above and beyond my expectations. As a result, my perception of Costa Coffee was positively affected. I was satisfied with my purchase.

During my second visit, I also ordered an espresso. After receiving my espresso in a to go cup, I told one of the employees that my order wasn’t to go and asked if they had china for my espresso. The main reason I visit Costa Coffee over McDonald’s for example, is for the experience and part of that experience is drinking out of china rather than cardboard. The employee said that they didn’t have any cups left. It really didn’t matter much to me, however in my head I wondered how difficult it would have been to simply wash one of the espresso cups. This particular employee went below my expectations of Costa Coffee. As a result, my perception of Costa Coffee was negatively affected.  I was dissatisfied with my purchase.

An employee who fails to live up to the customer’s expectations will without a doubt cause post purchase dissonance, resulting in the loss of business and possibly the loss of a loyal customer. On the other hand, an employee who meets or goes beyond the customer’s expectations will cause post purchase satisfaction, resulting in an increase of business and possibly a lifelong customer.

Front line employees play arguably a larger role in the PR of your company (particularly in the service industry), than the PR administrators themselves. After all, your customers come face to face with your employees every time they step foot into your business. Never underestimate the impact front line employees have on your company’s customer perception and brand identification.