Tag Archives: how to make your clients happy

Want To Create A Better Process For Your Clients? Here’s a Tip.

Have you ever experienced this before?

You’re about to go up the escalator, possibly in a crowed subway, and there is a line in front of the escalator. It’s jam packed. If you follow the crowd and head up the escalator, you’re destined to be pushed slightly or maybe even accidentally touch someone’s butt.

I experienced this recently, not the touching someone’s butt part, but the crowded escalator scenario in general.

Interestingly enough, there was a staircase right next to the escalator. There were 2 people on the entire staircase and about 40 people on the escalator. I don’t remember exactly how long the escalator was, but it was filled to full capacity. Remember, there was also a line in addition to the full escalator.

So why weren’t people taking the stairs?

The simplest answer is, it was easier to take the escalator. People were willing to go out of their way to get to the escalator.

They preferred to wait in the long, crowded line due to the attraction and appeal of an easy ride once they hopped on board.

Side Note: I also have a suspicion that the 2 people who took the staircase may have taken it due to social pressure. Their internal dialogue may have looked something like this, ” I want to look like a no nonsense person who won’t wait in a silly line. That would be ridiculous to do when the staircase is wide open. I don’t want to feel ridiculous.”

Back on track: Do you see how you can use this experience for your business?

People will go out of their way to get easy.

The million dollar (potentially billion dollar) question here is: How can you make it easy for your clients?

I would give you some examples to start out with, but you know what, I want you to have a blank page to work with. I don’t want you to only get stuck into my ideas. I want you to embrace your own ideas.

So ask yourself, How can I make it easy for my clients?  

P.S. I’ll be helping business owners with just this. Now I’ll be using this story to explain the ‘Make It Easy’ concept to those that I work with. Imagine adding a new business model to your company that is not only easier for your clients, but easy for you too!

Get dreaming AND get DOING!

How can you make it easy for your clients? Go do it!

If you’d like to grow your business and attract more clients by making it easier for those that you serve, go take a look at my Get Your Genius Out There! page. Here you’ll find a description of my programs and packages.

If after reading through them, you feel that one of the programs may be right for you, please schedule a get acquainted call with me via email. On this call, I will answer any questions that you have about my programs. I will get to know more about you and your situation, so that we can see if I can help.

In the meantime, start making what you offer easier for your clients.

Next week, I’ll be sharing how myself and others are doing just that. Before I share these stories, I want you to be creative yourself and come up with ways that you can make it easy for those you serve.

This could change your business.

Your clients don’t want to take the stairs, they want the escalator baby!

Love, Mia Salituro


Two Things Your Clients Want

Aha! Let me guess, you’re giving your all in the work you do for your clients, you spend long hours, you send them long, extensive, maybe too extensive, feedback. Your clients are happy, but you want to make them even happier. Plus, on top of that you want your clients to refer you to their friends. You want more clients and you’re ready to up your game.

Are you ready for two tips?

“Yes, Mia! Bring it on!”

OK! Here’s the first tip: Step – By – Step


Let me ask you this: Is the service that you offer your clients step by step or is it more of big hunk of things that apply to the issue they have?

If I wanted to quite smoking (No, I’m not a smoker, never was.Thank God.), I wouldn’t want to read a million articles, try twenty different products, before I achieved results. I wouldn’t even be able to get through all that junk in order to finally and hopefully achieve my desired result.

If I wanted to quit smoking I would want a step by step proven way to quit smoking that I could start right away.

We often hear marketing materials that say things like, ” Step by step proven ten day system,” “Follow our two week step by step program.” This is because people love step by step.

How does this apply to you and your business?

You may be offering a service right now that is a bit of a “mish mash” of information.

Is there anyway that you could offer this service in a step by step format?

Think about it, would you get better results if someone gave you step by step instructions or if someone gave you a whole bunch of information that you not only had to organize, but information that you had to apply to your situation? What if you had to connect all the dots yourself?

I’ll take the step by step anytime. Although, I do like to play with things myself, I know I would get better results by following the step by step process.

The same might be true for your clients as well.Your clients will probably get better results if you make your service more of a step by step process for them.

Here’s your second tip: Sons and Daughters


While I was walking home today I thought, “My clients are like my sons and daughters. I need to give them everything they need in order to succeed.”

Then I asked myself, “Am I giving them everything that I possibly could for them to succeed.” The answer was of course, “No.” This is a bold statement, but I know that I can give more and I believe that no matter who you serve, you can give more too.

Think of it this way, let’s say that you were going to give the same exact service to your son or daughter. Say for example, that they want to start a business and you help your clients start businesses. If your daughter or son sought you out and asked for your help on this issue, is there anything that you would change for them?

I’m assuming YES! Those are your babies! Of course there is always room for improvement for them!

Here are two questions you can ask yourself now.

1. Take a look at your existing services. If these services are not already in a step by step format, would these services be more effective if you did turn them into step by step? 

2. If tomorrow you started offering your expertise to your children, what would you tweak, add, adjust, improve for them? How would you make it so that they had everything they needed to get whatever they wanted?

Here is what you can do to serve your clients better.

Use questions 1 and 2 above to improve your services. I believe that there is always more to give. If you’re not giving all of your heart, it’s time to step it up. Ask yourself the questions above and consider making adjustments to your business according to your answers. Doing so will allow you to propel yourself forward and propel others forward right alongside with you.  : )

Remember, Step By Step and Sons and Daughters.

One of the roles of a parent is to in fact give your child steps which will help them grow. You help them climb the steps and later on even the mountains! Likewise, help your clients first climb the itty bitty steps, then you’ll get to that point where you’re ready to tackle that mountain and honestly, you might be pretty close already after taking those first, essential, monumental baby steps.

If this inspired you to think deeply about how you can give more to your clients, please share it with your friends on Facebook, Twitter, wherever you like to hang out online. Spread the good news!

Love, Mia Salituro

People Pay For Feelings

People pay for feelings. Massages, gourmet food, clothes; we spend money on these things because they make us feel good.

When someone asks you why you bought the latest BMW, you might answer, “Because it has a fast engine and a luxurious interior.” Ultimately though you bought it because it makes you feel good. A more accurate response would sound something like this, “Knowing that I have a fast engine and a luxurious interior makes me feel good.”

I remember my Dad coming home from listening to jazz music one night and saying, “The artists were good, but they played the music in their own style.” My Dad didn’t want to hear a remix of Fly Me To The Moon, he wanted to hear Fly Me To The Moon as he remembered hearing it.

Music that could have resulted in my Dad coming home and raving about his experience, resulted in my Dad coming home and describing a mediocre experience.

My Dad was there that evening to get a certain feeling. I go to jazz bars for the same reason. I am paying to feel a certain way. After all, the quality of our life depends greatly on how we feel. I often thank God for how happy I feel all the time. Good feelings are truly priceless.

What’s the lesson here?

How do you make your clients feel? If you make them feel good, they’ll come back for more.

If you’re reading this and saying to yourself, “I’ve got this down, I make my customers happy”, then you need to ask yourself this:

Am I solving the problem that this client came to me with? Let’s say for example that your client came to you because they needed you to help them learn how to gain more clients. Has your client gained more clients as a direct effect of the advice and guidance that you gave them?

Good feelings are wonderful and essential, but don’t forget about the results.

Here is a simple, but priceless equation.

Fantastic Feelings + Fantastic Results = A Fantastic Business

If you want a fantastic business give your clients A.) Fantastic Feelings and B.) Fantastic Results. These are two essential parts of a fantastic business.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

–Maya Angelou

Take that quote, add fantastic results and watch your business grow grow grow!